At R | Films, we also created a bold AI-driven spec ad featuring two Egyptian acting legends, Adel Emam and Ahmed Zaki. This unique project reimagined the icons in a modern sportswear concept, blending cinematic nostalgia with futuristic AI production.

To elevate the energy, we used a remix of the hit track “Karma” by Abyusif and Marwan Pablo, infusing the ad with a powerful urban edge that resonates with today’s youth culture.

The result was a striking piece of speculative advertising that pays tribute to Egypt’s cinematic heritage while showcasing how AI can bridge generations through fashion, music, and storytelling.